Security Data Protection Is A Major Issue †Myassignmenthelp.Com

Question: How To Security Data Protection Is A Major Issue? Answer: Introducation It security and information assurance is a significant issue in todays business world. This is especially on the grounds that the information asset of an association is presented to various security dangers from the digital assaults, which incorporate hacking, phishing, caricaturing, etc. The CNSS security model includes different variables of information security and respectability. This incorporates information privacy, respectability and accessibility. Information secrecy implies that the approved clients can just access the information put away in the data security framework or to the individuals it is proposed to and can't be gotten to by unapproved individuals. This is a fundamental marvel of information security (Von Solms Van Niekerk, 2013). Information trustworthiness alludes to the way that information isn't changed while capacity or its change that is the information stays predictable and exact. Adjustment of information isn't permitted and is against the security strategy and consequently this is a fundamental thought for IT information security. Information accessibility guarantees that the information keeps on being accessible at a necessary degree of execution and in each circumstance. The dangers may damage or hamper any of the security conditions because of extreme security assault which may incorporate the inclusion of infections and different malignant programming. Guaranteeing data security is most extreme fundamental and thusly it ought to be the top most need for any association. Subsequently, appropriate safety efforts are to be embraced to forestall or diminish the impacts of the security dangers (Peltier, 2013). IT scenes have impressively changed with the association of more current innovations, for example, distributed computing. This has extensively brought about the difference in methodologies in business ideas and appropriation of fresher innovations in business conditions. The more current scenes or innovations have offered ascend to more up to date troubles and difficulties, which thusly brought about the need of more up to date security foundation for information insurance (CeArley Claunch, 2012). IT Security Models and access controls Security models are basic for guaranteeing appropriate security of the information and their classification (Zissis Lekkas, 2012). The principle goal of the data security model is to diagram the diverse safety efforts attempted by an association so as to ensure the information and assets of an association. So as to guarantee appropriate information security, diverse access control techniques are utilized. Security models bolster the security strategies that are actualized in an association (Lin et al., 2012). The entrance control confines the utilization and access of a specific information just to the approved people. Diverse access control strategies incorporates client validation that restricts the entrance of any help or asset just to an enlisted individual who has a legitimate client id and secret key. Legitimate security model are important to keep up so as to ensure the information respectability and accessibility. Access control is implemented to permit or confine chosen indi viduals or clients in getting to the assets of an association. Different access control strategies incorporates information observing utilizing CCTV reconnaissance strategy, utilization of card or key for section in an ensured zone or unique mark insurance of information and assets. Access control is ordered into two wide territories, physical and intelligent access control. Intelligent access control manages the security and constraining the entrance of the secret and touchy data of an association while the physical access control essentially manages the assurance of physical assets of an association, which incorporates, the IT resources, physical equipment gadgets and their parts. Access control is implemented so as to confine the entrance of information or parts just to the approved clients and shields the framework and data from unapproved get to (Almutairi et al., 2012). Access controls are upheld as indicated by the details of the set security model. IT security Threat and Risk Assessment Danger can be characterized as a state of prominent threat, an association or a framework is presented to. Dangers are equipped for making genuine damages to the data framework and in this way it is fundamental to take out all the dangers from a framework before it makes genuine mischief. The dangers in an Information security framework incorporate hacking, phishing, forswearing of administration assault, etc. Dangers are consequences of the dynamic and inactive assault a framework is presented to. Detached assault is anyway less hurtful than a functioning assault as in uninvolved assault, the assailant quietly screens the framework so as to design an assault (Crossler et al., 2013). Dynamic assault is more hazardous than detached assault as it is equipped for making genuine damage the framework. The security danger incorporates information misfortune and information penetrate, which is fit for making genuine mischief an association. Hazard evaluation manages recognizing and breaking down the dangers or the dangers related with an association or a framework. Hazard the board assesses and classifies the hazard as indicated by its effect and prescribes an arrangement to kill that chance. All the insights regarding the dangers and dangers related with a framework and its probability of event is put away in an organized archive, which is refreshed and checked on an ideal opportunity to time. Hazard the board helps in dealing with a hazard in a powerful way and furthermore helps in observing the dangers related with a framework. One of the significant component of hazard the board is that, it characterizes the hazard as per their need and henceforth gives an away from of the dangers or dangers that need prompt consideration. Having a legitimate hazard the board plan is basic for each association for better administration of the dangers and diminishing their activity (Alhawari et al., 2012). References Alhawari, S., Karadsheh, L., Talet, A. N., Mansour, E. (2012). Information based hazard the board system for data innovation venture. Global Journal of Information Management, 32(1), 50-65. Almutairi, A., Sarfraz, M., Basalamah, S., Aref, W., Ghafoor, A. (2012). A conveyed get to control engineering for distributed computing. IEEE programming, 29(2), 36-44. CeArley, D., Claunch, C. (2012). The best 10 vital innovation patterns for 2013. The Top, 10. Crossler, R. E., Johnston, A. C., Lowry, P. B., Hu, Q., Warkentin, M., Baskerville, R. (2013). Future headings for social data security research. PCs security, 32, 90-101. Lin, G. Y., He, S., Huang, H., Wu, J. Y., Chen, W. (2012). Access control security model dependent on conduct in distributed computing condition. Diary of China Institute of Communications, 33(3), 59-66. Peltier, T. R. (2013). Data security essentials. CRC Press. Von Solms, R., Van Niekerk, J. (2013). From data security to digital security. PCs security, 38, 97-102. Zissis, D., Lekkas, D. (2012). Tending to distributed computing security issues. Group of people yet to come PC frameworks, 28(3), 583-592.

Writing an Essay Tutorial - Writing an Essay Without Help

Writing an Essay Tutorial - Writing an Essay Without HelpWriting an essay is something that most students need to learn how to do as soon as possible. In fact, when you need to write an essay on a topic that you are unsure of, you should definitely try out this online tutorial. By following this tutorial, you will be able to write an essay that is coherent and easy to understand. When you finally manage to write an essay that you are satisfied with, you will have a higher standard of intelligence than most people.Writing a good essay is something that you have to constantly practice in order to become better at it. For this reason, if you do not find time to work on your essay, you can take advantage of an online tutorial to help you write your essay in the right way. A lot of people think that if they get all the information needed to write an essay from their teacher or from other sources like school books and essays, that they should never have to write their own essay. However, t his is not the case. This tutorial will show you the best way to start writing your own essay.Your first task is to decide what subject you want to cover in your essay. For example, if you are writing about a legal case, you should probably talk about the legal case that you are currently working on. This is because you will need to put some facts into your essay that will make it easy for your reader to understand the case that you are talking about. In addition, the legal case will give you a general idea of what your main topic is and what it is about.Another thing that you need to decide on is whether you are going to use a professional editor or if you will just do it yourself. If you plan on doing it yourself, you will need to find out if you are going to have to pay someone to write your essay for you. If you do not want to pay someone, then you will need to figure out what you can do to help you write your essayby yourself. As long as you get started on the right foot, you s hould have no trouble at all in writing an essay.Now that you know what you are going to do, you should get started on writing your essay. There are many different things that you can use as resources when you need to write an essay. You can either look online for tips or you can go to a library and check out some books on writing.With an online tutorial, you will get a better feel for what things to include in your essay and what are the best ways to put them together. It will be helpful to read a sample of someone else's essay in order to get an idea of what things to include in yours. This will make it easier for you to write your own essay. In addition, you will be able to see what happens when you are writing an essay without any help. You will see for yourself that writing an essay without help is easier than you think.Writing an essay is something that most people can handle. However, if you want to write a good essay that is coherent and easy to understand, then you will nee d to do some research. The tutorial will give you all the resources that you need to learn how to write an essay.If you want to impress your professors, then you should do a great job on the test that you are taking. You should also do a great job on your essays. To do this, you should learn how to write an essay the right way and take advantage of an online tutorial that will teach you the best way to write an essay.

Corporate Social Responsibility Programs Marketing Managers Essay

Corporate Social Responsibility Programs Marketing Managers - Essay Example While obeying law and financial intrigue, a social dependable business is associated with social exercises that improve society. It doesn't give the idea that the duties of an organization to society, their workers, clients, providers, and the networks or investors where they administration are practically speaking According to Robbins, a social dependable business seeks after long objectives that are useful for society and cause no damage. Promoting directors, as good operators, are required to make handy and just as moral choices. In doing as such, directors need to make the wisest decision since it is their obligation. For what reason do showcasing chiefs need to guarantee that their organizations work noticeable Corporate Social Responsibility programs (CSR) CSR ought to be of high need. This will offer chiefs the chance to show their incentive all through the organization. General assessment underpins partnerships seeking after monetary and social objectives. Social dependable organizations will in general have made sure about since quite a while ago run of benefits. Social dependable exercises are basically the correct activity. Looking for social objectives make an appealing open picture for organizations. Contribution in social projects assists with tackling social issues. Tending to social issues before they become genuine and exorbitant will profit the general public all in all. A socially dependable enterprise can typically anticipate least government guidelines. As to interests, being social capable will build an organization's stock costs over the long haul. What's more, numerous fruitful organizations have enormous benefits that will bolster beneficent activities that need financing (Robbins, 2005, Page102). Elfren Sicangco Cruz states that there numerous meanings of corporate social duty. As per the World Business Council for Sustainable Development, CSR is a proceeding with duty by business to carry on morally while adding to financial turn of events; improving the personal satisfaction for laborers and their families; the nearby network and society on the loose. Mallen Baker recommends that corporate administration business forms are to have a general beneficial outcome on society. The International Organization of Employers says CSR is a willful positive activity by organizations that look past lawful viewpoints in monetary, social, and natural zones. Michael Hopkins, in A Plantary Bargain: CSR Comes of Age, proceeds to state that corporate social duty is the treatment of partners both in and outside the enterprise. Corporate social obligation (CSR) is major to a long haul, extensive way to deal with business achievement. CSR has gotten one of the benchmarks of an association's general achievement. Organizations just as their promoting directors need to guarantee that each part of their exhibition mirror the qualities, interests and desires for society. Why Social dependable exercises influence an organization's financial presentation. There are discoveries from inquire about investigations that can completely clarify the significance of corporate social obligation programs. In such investigations, there seems, by all accounts, to be little proof that an organization's social exercises hurt long haul financial execution. Organizations are detailing that there is sure connection between social obligation and monetary execution. Showcasing directors should, be that as it may, surely consider social objectives as they plan, arrange, lead and control their organization's activities. Partnership can actualize CSR at numerous levels.

Market share, fitment trend and consumer perception about jk products - Free Essay Example

Executive summery A small, sincere and dedicated step towards the fulfillment of my responsibilities and duties ensured me a giant leap to accumulate knowledge and real life exposure to business during my summer training period. My first experience of corporate world started with big frame company J.K.Tyres, a division of J.K.Industries.The projects given to me deals with fitment trend, market share along with consumers perception for J.K.Tyres in truck tyres segment. The area allocated to me was Ghaziabad and Meerut and the time duration in which we completed our project was from 10th May to 24th June. The research, which was carried, was more of descriptive research thus had a planned way to proceed. For appropriate results data collection method is absolutely necessary, in this project I have to depend upon primary data, so keeping this in my mind I collected the data through a set of questionnaire and with the help of observation method to get the accurate data and time to time I made the summery of collected data so that all the datas are gathered at a single place. Personal interviews (with questionnaire) of the customer are taken in order to get their own independent views. I have taken a sample of 230 trucks for knowing the fitment trend and I have tried to cover the entire customer, in the process I met with 90 transporters. In data analysis part various statistical tools like pie bar charts are used for comparative study and convenience in understanding the data to make the data livelier COMPANY PROFILE Excellence comes not from mere words or procedures. It comes from an urge to strive and deliver the best. Mindset that says, when it is good enough, improve it. It is a way of thinking that comes only from a power within. H.S.SINGHANIA J.K.Tyres a division of JK industries is a flagship company under the umbrella of JK organization. The advent of JK organization on the industrial landscape of India almost synchronizes, with the beginning of an era of industrial awareness an endeavor for self-reliance and the setting of a dynamic Indian Industry. This was way back in the middle of the 19th century. And the rest that followed is history. VISION OF THE COMPANY To become the most admired company in India committed to excellence CORE VALUE JK organization has been a forerunner in the economic and social advancement of India. It always aimed at creating job opportunities for a multitude of countrymen and to provide high quality product. It has striven to make India self reliant by pioneering the production of a number of industrial and consumer products, by adopting the latest technology as well as developing its own know-how. It has also under taken industrial venture in several other countries. JK organization is an association of industrial and commercial companies and charitable trusts. Its member companies, employing nearly 50,000 persons are engaged in the manufacture of a variety of products and in diverse fields of commerce. Trusts are devoted to promoting industrial technical and medical research education religious values and providing better living and recreation facilities with the spirit of social consciousness uppermost in the minds of J.K. organization and thus it is committed to the cause of human development. Today J.K. organization, and association of industrial and commercial companies and charitable trusts, continues to grow to greater heights under the stewardship of its president, Shri Hari Shankar Singhania The principal business of JK organization includes tyre, paper, cement, drugs and pharmaceuticals, agri. Genetics, dairy and food products audio magnetic tapes, sugar, cosmetics, woolen textiles, steel, engineering, material handling system, etc. The group besides having a consistent record of growth and diversification has created a reputation for quality for all its products and most of its products enjoy a leadership status in their respective market segments. To cope up with the demand in the market most of the companies in JK organization are certified for international quality systems like ISO 9001,ISO 1401 and QS 9000. JK INDUSTRIES LTD. J.K. Industries is a merge corporate entity that is emblematic of excellence, diversification and pioneering new technologies. A part of J.K. Organization, which ranks among the top private groups in India. J.K. Industries is committed to self-reliance and follows an ethic that views customers satisfaction as an index of achievements. Over the years the company has expanded and diversified its business portfolio. It has developed into a multi product, multi-location corporate entity comprising of following business division. BACKGROUND Group companies Straw and JK Synthetic promoted JK Industries, which belong to Shri Laxmipaty Singhania faction of the J.K. GROUP, in 1951. It was initially engaged in managing agency business. Manufacturing activities began with commissioning of a 0.4mn tyres and tubes plant, in 1977 at Jaykaygarm, Rajasthan, in technical tie up with general tyre international Co., U.S.A, for manufacturer of nylon bias and radial tyres. JKI was the 1st domestic manufacturer of radial tyres. The capacity later increased to 0.625mn tyres. The Rajasthan plant labour problems in the past capacity utilization levels have been low. In 1981, a new factory was set up at Banmore, near Gwalior, M.P for the manufacturer of 0.6mn tyres, capacity has been gradually increased in both the plants and currently JKI has a combined capacity of 2.13mn tyres. In FY90, it set up JKI agri-genetics, to procedure, process and distributes hybrid and high yielding seeds of cereals, Oilseeds and pulses under the brand name of J.K. Seeds. In FY91, it set up J K Pharmachem, a JV with TIDCO for the manufacture of Penciling. It has also set up a trading arm by the name of J K International, which deals in a range of goods including agro products, leather product, textiles and marine product. In FY12/96, the companys pharmaceutical business was restructured and hived off to JK Pharmaceuticals Ltd INTRODUCTION ABOUT TYRES Tyre is an indispensable part of our vehicle and need to be chosen and looked after with care. The wheel was invented over 20,000 years ago. Early wheels were usually made from wood and as these were not flexible, the ride was extremely hard. In 1939, CHARLES GOODYEAR discovered the culcatisation process, which gave rubber its elastic properties. In 1845, R.W. THOMPSON filed a patent for elastic; air filled belt of rubber rises fabric and leather. He had great hopes of his invention becoming successful, but nobody was convinced that one could ride on air; Thompson was sadly forced to abandon his ideas. In 1888, JHON BOYD DUNLOP reinvented the pneumatic tyre and filed a patent claiming easy operation over rough roads, immunity from vibration and increased speed of vehicle. Over the year, several methods were tried to keep the inflated pneumatic tyre fixed to the wheel. By the 1920s most tyre had steel wire beading, which allowed a tyre to remain firmly fitted to the wheel rim. Development was slow and the early tyre led a troubled life, some of the common problems were punctures tread separation, cracking, tearing and even blowouts. Since tyre lasted for only a couple of thousand kilometers, the cost of replacement also account for a large part of expenses. Early tyres were mainly white because they took their colour from the reinforcing agent zinc oxide. It was not until carbon black was found to be the best reinforcing agent that tyre become black. In 1948, MICHELIN made a most significant contribution by introducing the radial tyre, which was to influence tyre design all over the world. Radials offered much superior grip but, the rede was harsh and they also had a tendency to lose grip suddenly once the limits of adhesion were crossed. In contrast, the cross-ply tyre lost its grip, in a gradual manner enabling the driver to take corrective action. Then a new generation of radial tyre evolved, in which the belts were made of rayon, which being more flexible, prevented sudden loss of grip. The evolution of the radial tyre brought about a lot of changes. For the first 60 years, the tyre industry had not been able to produce a tyre that fulfilled its long list of requirement. Good quality was achieved only at the cost of steering response; similarly extra grip resulted in faster wear and a shorter life. The radial tyre changed all this; its structure was such that each part of it could be designed independently. The tread, sidewalls, etc could have a separate construction and they could be made from different materials. New materials, rubbers compound, synthetic polymers, manufacturing methods, all have resulted in present day tyre becoming more reliable, durable, safer and almost maintenance free. In fact, modern day tyre are so good that most of us take these for granted and do not even bother giving them the 2nd look. However it is very important that we do know them better. THE ORIGIN OF WHEEL Wealthy gentlemen pushing himself through 1820s London on a hobbyhorse would have used his muscles just as efficiently as a courier dodging todays traffic on a mountain bike. The story of bicycle technology has been one of going faster for the same effort, researchers have found. Alberto Minetti, of Manchester Metropolitan University, and colleagues have been looking at the work needed to propel different bicycles of different speeds. The bicycles ranged from the hobby horse an expensive toy from the 1820s which riders kicked along with their legs, velocipedes with pedals fixed to the front wheel, through to chain- driven cycle of the 1880s that look much like todays. The main benefit of cycling as opposed to running or walking, the researchers found, is that the riders limbs no longer bear his or her weight, and so their efforts can be devoted to propulsion. Even the hobbyhorse takes two-thirds of the weight off the legs, and allows the rider to go twice as fast as a walker for the same amount of energy. All the bicycles tested were equally efficient at turning their riders muscle power in motion. This came as a shock - we were convinced that the efficiency would have increased as bicycle design improved, says Minetti. But muscles were always used at there maximum efficiency. What ha changed is the speed at which efficiency peaks. The problem with early bicycles, says Robert McNeill Alexander, a biomechanics researcher at the university of Leeds, was that to go to reasonable speeds you had to move the pedals very fast ; leg muscles do not perform well at such high speeds. One solution was the high-wheeler, or penny-farthing, whose all-metal frame, gigantic front wheel; rubber tyres and long springy spokes give a fast and comfortable ride. Safety problems made this bicycle an evolutionary dead end. My father used to tell me alarming stories about falling off them says McNeill Alexander Minettis team found that the safety bikes that superseded the penny-farthing actually needed more work to drive them forward. Their smaller wheels generated a higher resistance with the ground and their primitive chains demanded a lot of legwork. The subsequent invention of pneumatic tyres dramatically reduced the resistance against the road; modern cyclists expand most of their energy battling the wind. One consequence of this study could be come back for the hobbyhorse, says cycle historian John Pinkerton, one of the studys co-authors. The hobby horse would be ideal for getting people who would have knee or hip operations back on their feet, says Pinkerton. The researchers are currently negotiating with hospitals about this possibility. TASKS OF A TYRE A tyre has several roles to play. Its job is to absorb shocks and provide sufficient grip, respond quickly to steering inputs, and work in tandem with the brakes to bring the vehicle to a safe stop in the shortest possible distance. A tyre should have minimum rolling resistance to prevent any strain on the engine, so as to affect either speed or fuel economy. It must also run silently and keep road noise to the minimum. It must have a slow and even rate of wear and be resistance to the effects of sunlight, fuel, debris and other hazards it encounters on the roads. A tyre should be able to perform in all conditions and on all kinds of terrain. A tyre to be good looking and surveys shows that this is one must be string and capable of withstanding heavy loads and a variety of abuse such as hitting kerbed, drivers, etc. Tyres are also expected to influencing factors in the final choice made by the customers. WHAT ARE ENVIRONMENT FRIENDLY TYRES? The JK Tyre, being the pioneers of radial technology in India, have taken the lead on all technological aspects to give you the very best. The eco-friendly range of green tyres is one such step in that direction. The manufacturing of these tyres requires state- of- the- art compound development and research facility. These environment friendly tyres are obtained by using special rubber compounding technology. The silica is used instead of carbon black -one of the key ingredients a normal tyre, which is not eco-friendly. The eco-friendly range of tyre help to improve tyre performance, provide better fuel efficiency than normal radial tyres even offer the benefit of low rolling resistance. In fact the JK Tyre range of eco-friendly tyres do not require any special treatment for their maintenance. All one has to do is to wash tyre periodically with mild soap solution to remove dust and mud that might subdue the colour. Advantage of eco-friendly tyres: Superior handling and cornering at high speeds Optimized tyre life Better dry and wet traction Silica-based compound for better fuel efficiency Reduced rolling resistance Less carbon black MAIN COMPETITORS IN THE MARKET SR. NO. COMPANY NAME 1. M.R.F. 2. APOLLO 3. CEAT 4. BIRLA 5. CHINESE (VIVA) JK TYRE Ever since its inception it has been JK Tyres belief in the value of technological superiority that has made it grow by leaps and bounds. This division produces and sells Light Commercial vehicles, Multi Utility Vehicles and Tractors. The company pioneered Steel Radial Technology in India in 1977 and continues be the industry leader in the industry leader in the Radial segment in India. KJ Tyre is the only Tyre Manufacturer in the country to produce high performance T H -rated steel radial tyres. JK Tyre has consciously followed a policy of continuously modernizing and expanding its tyre manufacturing facilities to retain its edge in the market place. Our customer base covers virtually the entire original Equipment Manufacturers (OEMs) in India together with Replacement market for four wheeler vehicles, Defence and State Transport Units. Besides India, we have a worldwide base in over 45 countries across all 6 continents. To keep pace with the market demand as well as technological leadership in Indian market, J.K. Industries acquired Vikrant Tyres Limited, Mysore in 1997.J.K.Industries and Vikrant Tyre limited are the only tyre companies in India to have received all three ISO 9001, QS 9000 and ISO 14001 certificates. This indeed is a true reflection of our commitments to system-oriented approach. Technical collaboration with M/S Continental AG, Germany, which is among the top five technical tyre manufacturers in the world to keep pace with latest technological developments. To stay at the forefront of technological advancements a state of art Research Industries Development center, Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI) was set up, which remains the nerve center for providing cutting edge technology. In a short span of time it has emerged as the 17th largest tyre manufacturer in the world an achievement in itself. BEYOND BUSINESS Identifying with social issues and contribution to the society has been a philosophy, which has been carried on from the founding fathers. Various institutions set up by the group throughout India in diverse fields of social welfare stand testimony to this philosophy. Involved with the diverse array of medical and health services, the organization has set up a number of pioneering institutes all over country including super specialty Pushpawati research institutes, New Delhi for liver, renal and digestive diseases, the first of its kind in India. JK Tyre attaches tremendous value to RD in its efforts to maintain the high quality of its products and lead the field in innovation. HASETRI, a world-class research and development center is a symbol of this. The Hari Shankar Singhania Elastomer Tyre Research Institute (HASETRI) is the very 1st of its kind in India. Established in October 1991, HASETRI has already been recognized under SIRO (scientific and industrial research organization) by the department of scientific and industrial research (SDIR), Govt. of India. And has been acknowledged by the Indian institute of technology (IIT) and other universities for registration leading to higher studies. HASETRI fulfills the research requirements for services related to elastomer and tyre industry. PLANT LOCATION: With three plants located in Rajasthan, Madhyapradesh and Karnataka, JK tyre is the largest manufacturer of truck and bus tyre in India. The truck and bus producer accounts for nearly 74% of total tyre business in India, thus giving JK Tyre an undisputed position. Additionally, JK Tyre is the only manufacturer of truck/bus steel radial tyre, and the second largest manufacturer of 4-wheeler tyre in the country. Also JK Tyre is the largest exported tyre brand form India. It enjoys preferred premium brand status in truck bias market in USA and across many markets in Africa, Middle East and East Asia. NEW TYRE LAUNCH: During the year, the company introduced tanker lug and jet haul in the truck and bus tyre segment. In the truck tyre category WL-407 has been launched and developed for a specific target for new car models. JKI also became the 1st tyre company to introduce jeep radial tyres. The company has a 3,500 strong dealer network nation wide. In order to increase its retail push, the company has introduced an innovative dial a tyre scheme. Under this scheme mobile vans are at hand to set right problems arising wheels. STEEL WHEELS: The ever-growing steel wheelers chain continues to provide cutting edge service to the customer and is a vital last mile interface problem. Several milestones have been crossed during the past year as a part of the network expansion programmes. Some of them are 1st installation of the 3D Alignment equipment at a company franchised in India to service the vehicles. INTRODUCTION JK Tyre is one of the leading domestic tyre producers and pioneer in radial tyres in India. JK Tyre has a presence in truck bus passengers cars and tractor tyre segments. My project, which was given to me, is concerned with consumers behavior, market share and fitment trend of JK Tyre in truck segment at Meerut and Ghaziabad. To understand the project it is necessary to know about trucks and tyre specifications, which are filled in their vehicle. Basically here are two types of truck: 1) 6 Wheeler 2) 10 Wheeler The examples of trucks are: TATA 1210 TATA 1613 TATA 1612 Companies like Apollo, Birla, Ceat, MRF some local players among with JK Tyre have their presence in the market in the corresponding segment. The range of JK companies of super JK, Track King, Jet miles, Jet Rib, Jet King, Jet Track 39,Jet track 39 DLX, JK DX (Rear) The tyre sizes, which are filled in these vehicles, are 90.0-20 PR16 OR PR18 for both front and rear tyres. PRODUCT PROFILE Jet Rib (front Tyre): Features Benefits Aggressive 5-Rib pattern for easy steering Computer designed to ensure uniform tread wearing. Sides designed to ensure uniform tread wearing. Strong casing for dimensional stability, longer life and better casing value. Dual compound tread to ensure structural stability and high mileage potential. The ultimate Rib tyre for maximum mileage Offers best value for money. Higher retread ability JET TRACK (REAR TYRE) FEATURE AND BENEFITS: For load carrying light commercial vehicle. Time proven patterns-Reduces lug chips Use of specially compounded thread rubber for cooler running and more mileage Special bead construction to carry heavy loads Special tread design for better handling Wider center Rib for higher initial mileage and read life Renders excellent service and clean casing fetches far better casing Value. RESEARCH METHODOLOGY Research Methodology is a systematized effort to gain new fact and knowledge. The peculiarity of a research lies in its design. First the aim and purpose of research has to be explored. The determination of research methodology is a most important part of it as one has to decide what technique should be adopted. The choice of technique depends upon the scope and the nature of market research. The determination of technique facilities the research program. Question arise which analysis is relevant information and consequently identifying and solving problems in the field of marketing. While dealing with project I have tried integrate all possible way to find out customer perception and fitment trend of our brand with the help of customer feedback and observation. RESEARCH PROCESS The market research process involves the number of interrelated activities that does not follow particular sequence and often requires few steps ahead. In the project I have carried out an independent survey for the comprehensive study of JK Tyres position in Truck Tyres segment by looking in different brands of tyres used by different customers with the help of fitment survey. I also carried out a survey by making a set questionnaire for consumers to know their perception about the tyre they are using and why do they prefer that brand. Through the questionnaire I came to know what consumer wants from our brand and what are the main reasons for using or not using out brand. RESEARCH DESIGN The research carried out is a descriptive research where the purpose is to ho through an intensive study of the perception of consumers about JK Truck Tyres. DESCRIPTIVE RESEARCH Descriptive research includes surveys and fact-finding enquiries of different kinds, to portray accurately the characteristics of particular individual, situation or a group. DESIGNING OF DATA COLLECTION In order to get the information I have to depend on the primary data, for that I have done 1) Finding market share 2) Fitment Survey 3) Consumer survey 4) The methods used for collecting data are; 1) Observation Method 2) Survey Method 3) Questionnaire 4) All the above stated methods were in order to get the data. To find the market share we have visited many transport companies, met with the transport owner and then observed more than 1600 fitments. In fitment survey observation method was used a set of questionnaire which has to be answered by observing the Truck Tyres itself. On the other hand method (With Questionnaire) was used for consumer contact Survey method was based on personal interview to collect detailed information from the customer. A suitable questionnaire was designed through people were comfortable in answering questionnaire was designed through were comfortable in answering questions orally rather than going through people were comfortable in answering questions orally rather than going through a questionnaire. SAMPLING DESIGN After deciding to carry out a field survey, its time for sample design .The survey was the mixture for both 1) Census Survey 2) Sample Survey For consumers contacts census techniques was used. I tried to cover almost all consumers. I have met with 90 customers who have truck vehicles. For the fitment survey it was not practically possible to cover the entire vehicle, hence sample of 230 trucks has been taken. SWOT ANALYSIS 1) Strength 2) Weakness 3) Opportunity 4) Threats STRENGTH 1) JK Tyre has a renowned name. 2) JK Tyre has one its own R D center HASETRI 3) A lot of quality awards are their associated with JK Tyre ISO 9001, ISO 14001 and ISO 9002 4) JK Tyre is Indias only tyre super brand. WEAKNESS 1) After sale service is good enough. 2) Schemes are not attractive. 3) Consumers perception is not strong regarding its performance. 4) Relation of dealers with customers is not good. OPPORTUNITY 1) Lot of potential in the Truck Tyre segment. 2) JK Tyre should try to concentrate on a single aspect of low cost tyre with good quality 3) More consumers awareness should be needed, as JK is one of the oldest tyre manufacturing companies, as new companies are more focused on advertising. 4) JK Tyre should try to capture its lost position by giving more advantages to its customer. THREATS 1) A good numbers of competitors are there in the tyre industry. 2) Tyre companies like Apollo and MRF are stressing on a single agenda, improving quality of tyres. 3) Apollo is totally concentrating on after sales service, while Ceat is concentrating on low price. 4) JK Tyres major competitors in the market like Apollo, MRF, Ceat and Birla are doing aggressive advertising and promoting their products FITMENT TREND OF TRUCK TYRES Fitment survey is conducted with the objective of knowing the position of different companies and their brands along with JK that are get fitted in the Truck tyres. The trend of the tyres are get fitted, company wise as well as Brand wise according to the Fitment Survey for both Front Rear are as follows: I have taken data of 230 trucks, these include 160 six wheelers and 70 ten wheelers. It means 460 front and 1200 Rear Fitment. COMPANY WISE FITMENT (IN FRONT TYRES) MEERUT Apollo: 29.12% JK: 14.10% Birla: 20.16% Ceat: 18.14% MRF: 10.08% OTHERS: 08.40% MEERUT Company wise front fitment: COMPANY WISE FITMENT (FRONT) MEERUT Apollo: 19.12% JK: 14.10% Birla: 20.16% Ceat: 18.14% MRF: 10.08% OTHERS: 08.40% MEERUT COMPANY WISE FITMENT (FRONT) COMPANY WISE FITMENT (IN FRONT TYRES) GHAZIABAD Apollo : 29.42 % JK : 20.16 % Birla : 10.44 % Ceat: 17.18 % MRF : 14.36 % OTHERS : 08.64 % Company wise front fitment Ghaziabad FRONT TYRES COMPANY WISE FITMENT (IN FRONT TYRES) GHAZIABAD Apollo : 29.42 % JK : 20.16 % Birla : 10.44 % Ceat : 17.18 % MRF : 14.36 % OTHERS : 08.64 % COMPANY WISE FITMENT (IN FRONT TYRES) BRAND WISE FITMENT (IN FRONT TYRES) MEERUT KZ-77R 9 AMAR 30 JET TRAK 5 TI-RIB D 8 JET RIB 2 TRAK KING 15 SUPER MILER XB 7 BT-339 13 HCL SUPER+ 6 CARGO MILER 4 BT-336 2 HAULUG 5 FM SUPER 10 FM 78 14 FLEET KING 1 FM SLEEK 2 SUPER MILER 4 SUPER MILER 99 2 RIB XL 2 SUPER LUG 99 2 MODI CONTINENTAL 2 BT-369 6 AT RIB 3 XT-7 7 SAMSON 1 SUPER TRAK KING 2 LUG XL 1 SUPER LUG 78 1 ROAD MILER 4 PET-43 1 BT-112 2 BT ULTRA 2 MILE XL 1 TRAK LUG 2 TARZEN 1 LUG MILER 1 BRAND WISE FITMENT (IN FRONT TYRES) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD KZ-77R 12 AMAR 64 AT-RIB 1 XT-7 8 JET TRAK 5 JET RIB 1 TRAK KING 22 FLEET KING 14 SUPER TRAK KING 1 BT-339 10 BT-369 4 ROAD MILER 4 SUPER MILER XB 15 SUPER MILER 8 SUPER MILER 99 12 HCL SUPER 2 FM SUPER 11 BETAL 1 LOADER LUG 1 MASTER MILER 3 JET MILER 8 CHIN-B15N 1 SUPER RIB 3 SUPER MILER SED 3 SUPER MILER 95 2 GOOD YEAR 1 FM-78 21 FM SLEEK 3 RIB XL 10 SUPER MILER YB 5 CR 952 3 VIVA 3 RIB TURBO 1 AT-LUG 1 SUPER BT-1 1 BT MAX 1 M-77 2 THE LUG 2 BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD COMPANY WISE REAR FITMENT GHAZIABAD Apollo : 28.50 % JK : 18.20 % Birla : 07.40 % Ceat : 10.70 % MRF : 19.00 % OTHERS : 16.80 % COMPANY WISE REAR FITMENT (GHAZIABAD) Company wise fitment (In Rear Tyres) GHAZIABAD Apollo : 28.50 % JK : 18.20 % Birla : 07.40 % Ceat : 10.70 % MRF : 19.00 % OTHERS : 16.80 % COMPANY WISE FITMENT IN REAR TYRES GHAZIABAD COMPANY WISE FITMENT IN REAR TYRES MEERUT Apollo : 27.26 % JK : 13.54 % Birla : 21.74 % Ceat : 16.43 % MRF : 12.08 % OTHERS: 08.95% COMPANY WISE FITMENT IN REAR TYRES MEERUT COMPANY WISE FITMENT IN REAR TYRES MEERUT Apollo: 27.26% JK: 3.54 % Birla: 21.74% Ceat: 16.43% MRF: 12.08% OTHERS: 08.95% Company wise fitment (In Rear Tyres) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD SARAT 1 KZ 64 AMAR 3 STAR LOAD XD 2 HAULUG 38 SUMOLUG 6 XT-7 125 CL-935 5 SUPER RIB 1 XT-7 GOLD 11 JET TRAK 89 JET RIB 2 TRAK KING 2 CHAMPION 11 SUPER TRAK KING 1 PET-43 5 T-RIB D 1 RD SUPER 10 SUPER LUG XL 3 BT-113 2 JET KING 13 BT-MAX 2 SAMSON 8 TARZON 24 BT-ULTRA 2 BT-112 XL 12 STAR LUG 4 SUPER MILER XB 2 SUPER MILER YB 6 SUPER LUG 50 68 SUPER MILER 6 SUPER MILER 99 2 SUPER LUG 78 4 JET MILER 1 LUG MILER 9 THE LUG 4 SUPER MILER SED 2 SUPER MILER 95 1 LOADER LUG 15 SUPER LUG 7 HCL SUPER 19 TRACTION 2 VIK-LION 2 FM-78 3 JET SPEED 112 4 RIB XL 38 MILE XL 7 JET XTRA 4 T-LUG 2 TISON-D 1 CHINEX CL-35 1 HI MILER 2 WINNER 4 CR-95 2 VIVA 6 SIAM 16 SUPER RANGER 13 GUIDE STONE 2 XT-9 GOLD 2 SUPER HERCULUS 4 LOAD STAR 1 BRAND WISE FITMENT (IN REAR TYRES) GHAZIABAD BRAND WISE FITMENT (IN REAR TYRES) MEERUT XT-9 2 KZ 18 AMAR 1 SUPER HERCULUS 2 HAULUG 38 AT RIB 4 LOAD STAR 2 XT-7 62 CHAPION 15 AT LUG 2 XT-7 GOLD 4 JET TRAK 36 JET RIB 1 TRAK KING 2 SUPER TRAK KING 1 PET-43 2 JET KING 7 STAR LUG 2 JET SPEED 10 T-LUG 2 BT 339 4 BT-880 6 BT MAX 6 SAMSON 39 TARZON 14 BT-ULTRA 8 BT-112 XL 15 TISON-D 4 BT-113 4 SUPER LUG 50 31 SUPER MILER 1 SUPER LUG 78 6 LUG MILER 6 LOADER LUG 3 SUPER LUG 90 PLUS 10 SUPER LUG XL 3 HCL SUPER 34 FM SUPER 1 FM 78 2 RD SUPER 2 LUG XL 26 MILE XL 2 LUG PLUS 14 ZING 6 SUPER RANGER 2 HCL 80 PLUS 2 CL-935 2 HI MILER 5 WINNER 8 VIVA 6 BRAND WISE FITMENT (IN REAR TYRES) MEERUT CONSUMER PERCEPTION ABOUT TRUCK TYRES Ranking of tyre companies and their brands on overall basis in this region according to the customers (Transporter) perception for both the front and rear tyres are as follows: Company Wise Consumer Preference (In front tyres) COMPANY NAME 1) APOLLO 2) JK TYRE 3) BIRLA 4) CEAT 5) MRF 6) KAIZEN 7) CHINESE 8) ASIAN 9) WINNER 10) GOODYEAR BRAND WISE CONSUMER PREFERENCE (IN FRONT TYRES) BRAND NAME 1. AMAR 2. TRAK KING 3. FM 78 4. FM SUPER 5. KZ 77 R 6. BT 369 7. SUPER MILER XB 8. BT 369 9. SUPER MILER 99 10. RIB XL COMPANY WISE CONSUMER PREFERENCE (IN REAR TYRES) COMPANY NAME 1. APOLLO 2. BIRLA 3. JK TYRE 4. MRF 5. CEAT BRAND WISE CONSUMER PREFERENCE (IN REAR TYRES) BRAND NAME 1. XT 7 2. JET TRAK 3. SUPER LUG 50 4. KZ 5. HAULUG 6. LUG XL 7. SAMSON 8. HCL SUPER 9. BT 112 XL 10. ASWIN 11. SUPER RANGER 12. LOADER LUG 13. JET KING 14. XT 7 GOLD 15. CHAMPION CONCLUSION After surveying and analyzing the truck tyre market at Meerut and Ghaziabad region, it is evident that Apollo has the largest share as well as consumer preference followed by BIRLA JK MRF and CEAT. On the basis of fitment survey in MEERUT it was found that in the front tyre segment Apollo has the largest market share of 30.00 %followed by Birla 20.00 % Ceat 18.75 % JK 15.00 % MRF 10.00 % in six wheeler segment and in TEN wheeler segment Apollo has the largest market share of 20.00 % followed by Ceat 22.67 % Birla 16.33 % MRF 13.33 % JK 12.00 % On the basis of fitment survey in GHAZIABAD it was found that in the front tyre segment Apollo has the largest market share of 36.17 % followed by MRF 21.33 % JK 12.50 % Ceat 11.50% Birla 6.83 % in six wheeler segment and in TEN wheeler segment JK has the largest market share of 28.25 % followed by Apollo 17.25 % MRF 14.50 % Ceat 14.00 % Birla 7.50 %. The brands, which have most of the share, are AMAR TRAK KING FM 78 and FM SUPER. In the Rear segment, Apollo dominates the market. In MEERUT Apollo has the largest market share of 35.00 %followed by% Ceat 18.30 % Birla 18.30 % JK 13.30% MRF 8.30% in SIX wheeler segment and in TEN wheeler segment Birla has the largest market share of 25.00 % 20.85 %followed by Apollo 25.0023.35% JK 15.80 % 9.15 % MRF 13.30% 15.00 % and Ceat 10.00 % 20.00 % in middle axle and dummy axle respectively. Now In GHAZIABAD Apollo has the largest market share of 36.50 %followed by MRF 22.25% JK 11.25 % Ceat 10.00 % Birla 6.00 % in six wheeler segment and in TEN wheeler segment JK has the largest market share of 30.00 % 24.38 followed by Apollo 16.25 20.00 % MRF 13.75 % 15.00 % Ceat 12.50 % 10.62 % and Birla 8.75 % 8.75 % in middle axle and dummy axle respectively. The reason behind the dominance of Apollo in the rear segment is due to the presence of its brands XT-7, JET TRAK of JK tyres at First and Second place. Third, Fourth and Fifth place are occupied by SUPER LUG 50, KAIZEN and HAULUG respectively. Every human being have different likings and disliking in the same way every consumers like one or another brand which suits his requirement some like JK Tyre and some like Apollo or other brands, during the consumer contact I found out that the consumers preferences are not different from the fitment trend, in summarizing the opinion of the consumer in both front and rear segment they have placed Apollo at the first place followed by the JK, BIRLA, MRF and CEAT. According to the consumer transporters whom I met during the survey, the JK tyre is lagging behind in some aspects and; The TOP 3 reasons for LOW FITMENT / BRAND EQUITY of JK Tyre are as follows: Dealers Approach Customer Relationship Fast wear and Retreading Problem. The dealers approach, in the sense that dealers of other companies like Apollo, Ceat are giving tyres on credit to customers as the customer wants because every customers can not purchase on cash, so it is obvious that the customer will buy the tyre which is available on credit and they will pay the money in installments. One more point that I have noticed that dealers generally do not push the customers to buy our tyre does for other brands. One of the important thing which I have noticed that many customers to whom I met have used JK Tyre but now they have left using our brand owing to certain reasons like claim policies have made a wrong impression about the JK Tyres.Moreover our company is lagging behind in obtaining, maintaining and retaining the relationship with the customer. The company is not interested in taking the feedback of the consumer time to time, which is very valuable in this cutthroat world of competition. The customer to whom I have met suggested that in JK Tyre, Problem of fast wears is there and retreading of tyres is also not possible after the wear. RECOMMENDATIONS The company should invest more in retaining the old customer and obtaining the new customer maintaining the relationship for the long-term profit. Moreover there should be investment in publicity and advertising, because now days it is necessary to get into the minds of customers. Advertisement through the media like banners, newspapers, radio, seminars, annual meetings should also be done. The company should make aware the dealers about the advertisements and changes in the products. The companys claim policy should be improved to enhance the sales and overall image of the company. Dealers network needed to be strengthened more, for the regular and uninterrupted supply of tyres There should be some promotional campaigns like discount and some attractive prizes, to gain consumers interest in the product. The dealers should provided with incentive like credit facility and T-Shirts caps or other gifts with JK written on it which they distribute to consumers. Keep constant communication with customer . Respond as quickly as possible for all enquiries received however unimportant those enquires are from the organizations point of view. Come forward readily and quickly to compensate any loss faced by the customer. Make the products available everywhere, every time. Give product related educational programmes free of cost. Develop opportunities to interact with lost customers. Assure your best attention to them always. Remember generally, customer one lost is lost forever. Be genuine in your attempts to build maintain relationship with customer. Be extremely careful while rejecting a customers request, make him feel under what circumstances you did so and establish that you have taken all care to accommodate his request. Formation of customer club is another way to promote relationship. These clubs would focus a sense of mutual belonging, understanding and sharing of common problems, and emotions. An ideal customer club can act as a bridge between organizations and the customers. BIBLIOGRAPHY 1. MARKETING MANAGEMENT -BY PHILIP KOTLER RAMASWAMY 2. CUSTOMER RELATIONSHIP MGMT.-H. PEERU MOHAMED 3. RESEARCH METHODOLOGY- BY C.R. KHOTARI 4. WEBSITES USED:- WWW.JKTYRE.COM WWW.GOOGLE.CO.IN TRANSPORTER TRANSPORT CO. CONTACT NO PLACE CATEGORY Mr.Rajendra Singh Gagan Road lines 2856765 GHANTAGHAR C Mr.Yogesh Taneja JP Road lines 27340345 GHANTAGHAR C Mr.Sonu Green Roadways 2853512 GHANTAGHAR C Mr. Gaurav HC Tr. Co. 2853891 GHANTAGHAR C Mr. Jagat Sharma New Jai Jagdamba Tr. Co. 9818672609 GHANTAGHAR C Mr. Promod Mishra Mishra Roadlines 2856143 GHANTAGHAR C Mr. Om Prakash Maha Shakti Tr. Co 2853717 GHANTAGHAR C Mr. B.K.Sharma Ghaziabad Western Tr. Co. 2856700 GHANTAGHAR C Mr. Ashok New Jassar Tr. Co. 2856464 GHANTAGHAR C Mr. Vinod Taneja Hariom Cargo Movers 2730345 GHANTAGHAR C Mr. Parwesh Rastogi Buland Gupta Tr.Co 2853561 GHANTAGHAR C Mr. Salake Chandra Kele Crane service 28561562 GHANTAGHAR C Mr. Yogendra Janta Road lines 2856830 GHANTAGHAR C

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Clan Is one of the most Influential hip hop groups of all time. With Its unique production style, Intense and Blvd lyrics and mainstream consumer appeal, Www-Tang was one of the artists that revolutionaries soul and transformed It Into the modern rap that we hear today. Without their influence a significant part of both African American culture, and American music would simply not exist.The Www-Tang are pioneers in their own right, and in this essay I intend to discuss the emergence of hip hop into modern mainstream culture using the Www-Tang as a case study. Hip hop is a cultural way of life divided into four main parts; rapping, decaying, breakfasting and graffiti. It usually features two elements, the producers backtrack which encompasses all instrumentation within the piece, and the rappers lyrics. The backtrack usually consists of a simple rhythmic pattern and melody, composed to accentuate the rapper.While the production Is very Important in a track, the rapper Is without a doubt the more Important of the two, providing a unique form of vocals fitting Into multicultural rhyme patterns wealth varying bar-length verses. We will write a custom essay sample on Modern Music Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It originated In Southern Bronx, New York City In the mid sasss, taking Its Influences from funk, groove and African soul music to create essentially a fusion of genres. It is believed that Cool Here, a Jamaican DC living in the Bronx at the time, was the original creator of the concept, employing break beat into his shows.Breathtaking involves mixing between two songs instrumentals to extend them for as long as possible, while performing over the top of the track; a primitive form of modern rap. Other Dos expanded on this and developed scratching, a technique still commonly used today. Hip hop continued to develop into a relatively simple genre: usually a 4/4 beat with many samples rhymed over by a lyricist. It can be said, however that hip hop did not reach Its pinnacle until the early asss; the golden age of hip hop.Streetwise and ghetto groups Like N. W. A blazed the trail for the gangs rap movement In the late ass, a scene especially prevalent on the West Coast (particularly California). Violent, hardcore lyrics were a departure of the more soul-issue sounds listeners were used to, and the uniqueness of the style exploded commercially. With a large amount of merging West Coast talent (Snoop Dog, Dry. Deer, Outpace Shaker, Souls of Mischief etc. ) the focus was definitely on California, with New York not having found a signature sound to set it apart.Until 1993 Www tang successful albums/Solo careers Modern www tang/www tang in culture White audiences and www-tang White rappers In society Conclusion Modern Music Industry By Christiansen The Www-Tang Clan is one of the most influential hip hop groups of all time. With its unique production style, intense and vivid lyrics and mainstream consumer appeal, Www-Tang was one of the artists that revolutionaries soul and transformed it into the encompasses all instrumentation within the piece, and the rappers lyrics.The accentuate the rapper. While the production is very important in a track, the rapper is without a doubt the more important of the two, providing a unique form of vocals fitting into multicultural rhyme patterns within varying bar-length verses. It originated in Southern Bronx, New York City in the mid sasss, taking its inf luences reach its pinnacle until the early asss; the golden age of hip hop. Streetwise and ghetto groups like N. W. A blazed the trail for the gangs rap movement in the late White rappers in society